News & Events
Sabre Launches
New Brand Identity at
Travel Madness Expo 2026
Sabre-Philippines Official Partner
unveiled its new logo and brand identity
New Brand Identity
Expo 2026
Sabre-Philippines Official Partner unveiled its new logo and brand identity at the Travel Madness Expo 2026, held July 10–12 at the SMX Convention Center Manila.
The company reinforced its presence with audiovisual presentations and a dynamic exhibit booth that attracted travel professionals, agency partners, and industry stakeholders from across the metro.
Through its sponsorship and rebrand launch, Sabre reaffirmed its dedication to supporting agencies, airlines, and industry partners with technology designed to create a more connected travel marketplace highlighting the completion of its multi-year technical rebuild as it shifts toward an AI-native future in travel technology.
Travel Madness Expo 2026 also received strong support from major airlines, which offered special TME rates and exclusive travel deals to event participants. The event served as an important venue for showcasing travel products, strengthening partnerships, and supporting continued growth in the travel and tourism industry.
What customers say
“Las Palmas Tours and Travel has proudly partnered with Sabre for over 33 years. Our decision to exclusively subscribe to Sabre stems from their unwavering commitment to exceptional service.
The relationship between Las Palmas and Sabre is not just a partnership, but a bond. We eagerly anticipate more collaborative endeavors and the continued strengthening of our relationship. Cheers to the future!”
Ms. Rose Naguit
President
Las Palmas Tours and Travel
“It's been 25years since we have worked with Sabre. Sabre is an unwavering and powerful ally in the travel industry. Its partnership has been pivotal in propelling RAKSO Travel to success, providing us with access to essential tools that we use on a daily basis.
We are waiting and cheering up for upcoming solutions from Sabre that will ultimately not only bring efficiency but also bring expansions of flight contents sooner or later. Sabre, keep up the great job!”
Mr. Kim Dong Seol
COO / President
RAKSO Travel
“Ark Travel Express / Travel Madness Expo A testament to Sabre's dedication is the recent success of the 11th Travel Madness event, where Sabre served as the official GDS partner and sponsor. Sabre's unwavering commitment to the participating travel agents was a crucial factor in the event's success.
We are profoundly grateful for Sabre PH continued support and are confident that their contributions will have a lasting positive impact on our industry.”
Ms. Pat Alberto
President
Ark Travel Express
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